{"id":9273,"date":"2015-04-27T09:59:13","date_gmt":"2015-04-27T14:59:13","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=9273"},"modified":"2015-04-27T09:59:13","modified_gmt":"2015-04-27T14:59:13","slug":"la-competitividad-el-reto-mas-importante-del-sector-turismo-claudia-ruiz-massieu","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=9273","title":{"rendered":"LA COMPETITIVIDAD, EL RETO M\u00c1S IMPORTANTE DEL SECTOR TURISMO: CLAUDIA RUIZ MASSIEU"},"content":{"rendered":"<blockquote>\n<ul>\n<li>La Secretaria de Turismo habl\u00f3 de las estrategias emprendidas para consolidar al pa\u00eds como un destino de clase mundial<\/li>\n<\/ul>\n<ul>\n<li>La innovaci\u00f3n, el uso eficiente de los recursos tur\u00edsticos y la calidad, juegan un papel central, destac\u00f3 la funcionaria.<\/li>\n<\/ul>\n<\/blockquote>\n<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2015\/04\/foto-isec-riuz-massieu.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-9274\" title=\"foto isec riuz massieu\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2015\/04\/foto-isec-riuz-massieu-300x292.jpg\" alt=\"\" width=\"300\" height=\"292\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2015\/04\/foto-isec-riuz-massieu-300x292.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2015\/04\/foto-isec-riuz-massieu-1024x997.jpg 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2015\/04\/foto-isec-riuz-massieu-768x748.jpg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2015\/04\/foto-isec-riuz-massieu-1536x1496.jpg 1536w, https:\/\/l21.mx\/wp-content\/uploads\/2015\/04\/foto-isec-riuz-massieu-2048x1995.jpg 2048w, https:\/\/l21.mx\/wp-content\/uploads\/2015\/04\/foto-isec-riuz-massieu-1920x1870.jpg 1920w, https:\/\/l21.mx\/wp-content\/uploads\/2015\/04\/foto-isec-riuz-massieu-1170x1140.jpg 1170w, https:\/\/l21.mx\/wp-content\/uploads\/2015\/04\/foto-isec-riuz-massieu-585x570.jpg 585w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Al participar en el 60 Aniversario de la Universidad de Negocios (ISEC), la secretaria de Turismo del Gobierno de la Rep\u00fablica, Claudia Ruiz Massieu, reconoci\u00f3 que la competitividad es el reto m\u00e1s importante que tiene el sector tur\u00edstico.<\/p>\n<p>Ante alumnos de esta casa de estudios, Ruiz Massieu reconoci\u00f3 que los \u00edndices internacionales colocan hoy a M\u00e9xico por debajo de las posiciones ocupadas en el pasado, registrando una p\u00e9rdida de competitividad frente a destinos de pa\u00edses emergentes.<\/p>\n<p>Frente a ello, explic\u00f3 la titular de la SECTUR, hemos establecido estrategias para consolidar al pa\u00eds como un destino de clase mundial, confiable, atractivo y sustentable.<\/p>\n<p>En el presente y hacia el futuro, dijo, esperamos que la innovaci\u00f3n, el uso eficiente de los recursos tur\u00edsticos y la calidad, tengan un papel preponderante y central.<\/p>\n<p>\u201cImpulsar la competitividad tur\u00edstica del pa\u00eds tambi\u00e9n implica subsanar los rezagos en materia de infraestructura y de recursos humanos plenamente capacitados para brindar atenci\u00f3n y servicios de calidad\u201d.<\/p>\n<p>En este sentido, Claudia Ruiz Massieu mencion\u00f3 que el fortalecimiento del cr\u00e9dito y la inversi\u00f3n tur\u00edstica para el desarrollo de negocios, tambi\u00e9n abonan a la competitividad de los destinos.<\/p>\n<p>Durante su participaci\u00f3n, la titular de la dependencia hizo una radiograf\u00eda de la situaci\u00f3n actual del turismo en el mundo y su crecimiento, y se refiri\u00f3 al comportamiento que ha tenido esta actividad en el mercado nacional.<\/p>\n<p>Habl\u00f3 tambi\u00e9n de la visi\u00f3n de transversalidad que ha impulsado el Gobierno Federal para reactivar al sector, y de la importancia de la promoci\u00f3n para la consolidaci\u00f3n de destinos nacionales en el mercado internacional.<\/p>\n<p>Por \u00faltimo, agradeci\u00f3 la invitaci\u00f3n del rector de la Universidad de Negocios ISEC, Mtro. Jes\u00fas Cuand\u00f3n Vieyra, y al Director Acad\u00e9mico de la misma, Alfonso Gonz\u00e1lez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Secretaria de Turismo habl\u00f3 de las estrategias emprendidas para consolidar al pa\u00eds como un destino&hellip;<\/p>\n","protected":false},"author":2,"featured_media":9275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,8],"tags":[],"class_list":["post-9273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LA COMPETITIVIDAD, EL RETO M\u00c1S IMPORTANTE DEL SECTOR TURISMO: CLAUDIA RUIZ MASSIEU | Revista Latitud 21<\/title>\n<meta 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